Principle Denim

@principledenim

We are dreamers, designers, and a team of real people working to make the real world a cleaner, happier, more peaceful place for a... More

We are dreamers, designers, and a team of real people working to make the real world a cleaner, happier, more peaceful place for all.

In 2015, with over 25 years of high-end denim development, design and manufacturing experience under our belts, we decided to take a chance and be true to ourselves. Our mission: to bring exceptional fits & styles in the highest quality materials back to the premium denim market at a price to make you (and us) feel great.

Our mission has been realized in Principle Denim. We source the globe for the most rich, authentic, exceptional denims and bring them to our Downtown Los Angeles studio. Our design team uses its collective experience and knowledge to create specially developed washes and modern fits to exquisite perfection. Each pair of our jeans is individually hand-crafted, true to our company mission of excellence in manufacturing without an exaggerated price.