DMY BY DMY Online Sample Sale

About the DMY BY DMY Online Sample Sale

DMY BY DMY is an independent British eyewear label founded in 2018, specialising in luxury design-led frames with sleek '90s silhouettes. Focusing on sustainable design, the brand’s goal is to offer timeless, trans-seasonal eyewear inspired by the sartorial history of yesteryears. Consciously handcrafted from the world’s finest Italian cellulose acetate, each frame is an ode to timeless design, meticulous craftsmanship and exceptional quality. From Kendall Jenner and Justin Bieber to Emily Ratajkowski and Selena Gomez, the label is beloved by celebrities and style icons across the globe.

Enjoy 60% off on styles including Quin Black, Preston Transparent Olive, Billy Transparent Brown, Olsen Brown Lens and Valentina Ivory. Limited stock available.

Free UK Shipping.

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