LONDON, 2017: Did you know that fashion events are more likely to open on the weekend in LA, the end of the week in London, and during the week in New York? That London has the most diverse selection of fashion events, while New York has almost twice as many sample sales? Or that London's men are far more engaged in the fashion events scene than New York and particularly LA?

A new insights report from fashion events platform Chicmi.com breaks down these and many more data points into a dossier of the fashion events industry, covering everything from fashion cultural events and exhibitions, through to shopping events and sample sales, trade and industry events and bridal events. The goal is to help brands make the right decisions when they're planning their events in each city, as Chicmi co-founder Jamie Brown explains:

"The fashion scene in each of the cities is dramatically different, and all brands, but particularly young and emerging brands, often don't know where or when to host events or what the audience in each location looks like. We regularly get approached by companies looking for advice when planning events, and we hope that by releasing this data we can provide fact-based insight to help fashion brands get the most from their events."

The release is an extension of Chicmi's belief that fashion events are a key way to level the playing field for emerging and independent brands, who often struggle to make themselves heard in traditional media and online. The rise of pop-ups, sample sales and collective sales events have provided fashion brands with a way to reach audiences that they otherwise could not, as Jamie explains:

"With inner-city rents soaring and a few very large brands dominating the online market, we risk stifling the creativity of the fashion industry by excluding new designers. But it's these labels that push the envelope and drive the industry forward. Pop-ups and sample sale events are so important to provide a space for these brands to reach consumers who otherwise wouldn't know they exist - so we see the fashion events industry as the future of fashion as a whole, as it helps these new brands get discovered."

The insights report is freely available online, published by Chicmi on their website at www.chicmi.com/london/stats/. The initial release of stats covers all of Chicmi's data for 2016, but the company will release monthly reports starting at the end of January this year to show how the industry is changing year on year.

We've been building the most comprehensive fashion calendar in London for just over a year and a half now, and we've been in New York and LA for a year. These cities have been booming, and hundreds of thousands of people use Chicmi on a monthly basis to explore the fashion scene around them.

This is why we're extra excited to announce that we've started working on a San Francisco version of our site, and you can start using it straight away. Like with the other cities, we'll be covering all of the fashion sample sales and shopping events, and also all of the cultural and social events, exhibitions and industry events.

We love San Francisco, and we can't wait to explore what the city has to offer with you! Head across to our San Fran site now to start your journey!

We know how hard it can be to keep track of online sales! You either sign up to every mailing list under the sun, or you miss out on that all important discount that you've been waiting for - and in the meantime you find yourself hit by a deluge of constant mailing.

That's why we're excited to announce today that we're launching our online sale tracker:

It's still a very new feature and we're going to be testing and it and improving it as we go, but the idea is to provide a quick, at-a-glance and completely transparent list of online sales which deliver to your city. It's ranked 100% by popularity (i.e. how many people click on each link), and unlike some other similar list out there we include all online sales that we know about, regardless of whether we have a relationship with that brand or not, so you can be sure that the list is a completely honest reflection of what's out there.

If you've found an online sale that we don't know about, head down to the bottom of the list where you can submit tips. And if you find a particular sale has ended when you click on it, hit the "Report As Ended" link against that entry and we'll review it and remove it!

Let's work together to build the best online sale tracker on the web! Get started now.

We've been working really hard to give Chicmi a new lick of paint over the past couple of months, and finally we can reveal the new look! We're so excited to get this live, and we hope you love the new site as much as we do!

As always, if there's anything you'd like to see different or you've got any feedback, get in touch - we'd love to hear from you!